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USAA/TrueCar and X-Plan pricing


rprobst
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USAA has put up their (TrueCar-based) pricing for Fusion Energi. Bad news, it's actually higher than MSRP. Maybe they think that these prices are discounts compared to the premium that dealers will add to MSRP if you don't go through USAA.

 

Comparing the USAA/TrueCar prices to MSRP for the non-battery Fusions, the discounts are as follows:

- S -- $2,130 less than MSRP

- SE -- $2,533 less

- Titanium -- $2,980 less

 

For the Hybrid, there is still a benefit to going through USAA/TrueCar, but not so much:

- Hybrid -- $1,498 less than MSRP

 

But for the Energi, it goes the other way:

- Energi -- $2,611 more than MSRP

- Energi Titanium -- $2,495 more

 

That's right, USAA/TrueCar pricing for Energi is thousands over MSRP.

 

I remember that when I bought my '98 A4, we got a great deal going through USAA, but when it came time to get my wife a Prius in '05, USAA couldn't help us at all. But we did pay list for the Prius (had to load it up with every option, even after-market leather seats, but didn't pay thousands over MSRP).

 

X-Plan pricing for the Energi is not yet available. For the 3 non-battery Fusions, X-Plan prices are about $1,200 more than USAA/TrueCar prices. But for the Hybrid, X-Plan pricing is almost the same -- only $32 more than USAA/TrueCar.

 

I am really looking forward to seeing the X-Plan pricing for the Energi and Energi Titanium!

 

Has anybody heard of USAA/TrueCar prices higher than MSRP before?

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I guess they consider that is the proper pricing for the expected market conditions, I assume based on their negotiations with the manufacters.

 

I say BS, if I wanted to buy one of those I'd do an online requests to about 20 different electric-certified dealers and ask when their out-the-door price would be if I were to order a Fusion Energi, and that I was ready to come write the check the day after I get the best price.  So maybe you have a wide radius and the best price is from a dealer 100 miles away, if it's several hundred bucks better that certainly worth a small road trip to me.  This is what I did with my wife Escape Hybrid a few years back when they first came out -- local dealers said no way these are new gonna be high demand can't come down from MSRP blah blah blah.  There was one that was 100 miles away and for that little road trip I saved $700 on the price and another $200 on the dealer fees (lower in MD than in VA)... so if I were gonna order one of these, I'd take advantage of the free online quotes and go with the best price once I gathered plenty of bids.

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Thanks for checking that, ChuckJ. I just tried to match your configuration. I don't know exactly what options you picked to add up to $3,625. (All of the comparisons in my original post are with no options, for simplicity -- when I eventually order, I will put everything on except parking assist, but I've been comparing cars with no options.) I configured an Energi SE with $3,635 in options. USAA told me the target price was $45,346, which is $2,221 above MSRP -- "due to market conditions".

 

So there is a huge difference in the TrueCar price for the same Fusion Energi purchased in Dallas and purchased in Silicon Valley. Almost a $3,000 difference. "Due to market conditions." What, too many people in California want to buy the car?

 

I haven't called USAA about this yet, but I intend to. This really makes me disappointed in TrueCar pricing. And very impatient to see X-Plan pricing for the Fusion Energi and Energi Ti.

 

Incidentally, X-Plan pricing *is* up for C-Max Energi:

 

- Hybrid SEL -- $1,272 less than MSRP

- Energi -- $1,531 less than MSRP

 

And when I put in my zip code, X-Plan also applies a $500 incentive for the C-Max Hybrid, but not for the C-Max Energi.

 

Any Ford people reading this forum who might want to comment on when X-Plan pricing for a Fusion Energi Titanium might appear?

Edited by rprobst
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Thanks for checking that, ChuckJ. I just tried to match your configuration. I don't know exactly what options you picked to add up to $3,625. (All of the comparisons in my original post are with no options, for simplicity -- when I eventually order, I will put everything on except parking assist, but I've been comparing cars with no options.) I configured an Energi SE with $3,635 in options. USAA told me the target price was $45,346, which is $2,221 above MSRP -- "due to market conditions".

 

So there is a huge difference in the TrueCar price for the same Fusion Energi purchased in Dallas and purchased in Silicon Valley. Almost a $3,000 difference. "Due to market conditions." What, too many people in California want to buy the car?

 

I haven't called USAA about this yet, but I intend to. This really makes me disappointed in TrueCar pricing. And very impatient to see X-Plan pricing for the Fusion Energi and Energi Ti.

 

Incidentally, X-Plan pricing *is* up for C-Max Energi:

 

- Hybrid SEL -- $1,272 less than MSRP

- Energi -- $1,531 less than MSRP

 

And when I put in my zip code, X-Plan also applies a $500 incentive for the C-Max Hybrid, but not for the C-Max Energi.

 

Any Ford people reading this forum who might want to comment on when X-Plan pricing for a Fusion Energi Titanium might appear?

Here's one from Pen Fed Credit Union (true car)

 

Created on January 10, 2013 Preferred Vehicle 126.png 2013 Ford Fusion Plug-In Hybrid 4dr Sedan SE Luxury Based on your preferred options and colors, this is your Target Price $42,343

Potential Savings: $777 ( 1.80%) off MSRP of $43,120

About the Target Price

The Target Price is not an advertised price, but rather an example of what you can reasonably expect to pay for your vehicle as configured with your preferred options. The Target Price is based upon analysis of anonymous, aggregated pricing data, and is adjusted as market condition change.

The Target Price with your preferred options includes a $795 destination fee (which is listed in the total MSRP for this vehicle), but excludes applicable tax, title, licensing and documentation fees, other state and governmental charges and/or fees, and any other charges and/or fee allowed by law.

Each Certified Dealer sets and controls its own pricing, and will confirm actual availability from in-stock inventory, including options and colors choices. Each Certified Dealer has access to a copy of this certificate, and may choose to create quotes for you based on actual in-stock inventory.

Please be sure to review the Important Buying Tips below before visiting the dealership.

Your 2013 Ford Fusion Plug-In Hybrid Preferences icon-colors.gif Preferred Colors   EXTERIOR: Ingot Silver

INTERIOR: Dune

icon-options.gif Preferred Options  

Front License Plate Bracket (153)

Moonroof w/Universal Garage Door Opener (13B)

Power Code Remote Start System (55S)

Priced Dora (C09)

Rear View Camera (61C)

Reverse Sensing System (43P)

Voice-Activated Navigation System (60N)

Driver Assist Pkg (90A)

Standard Paint (-PAINT)

E-Cvt Transmission (44J)

2.0l Atkinson Hybrid I4 Engine (99U)

50 State Emission System (425)

Dune, Leather Seat Trim (BQ)

700a Equipment Group Order Code (700A)

 

ChuckJ

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<p>I used AAA's portal to get KBB's prices (for the 2013 Fusion Energi Ti trim)</p>

<p> </p>

<p>I still get the smile thinking I'm ACTUALLY buying a Ford POS... (ok, ok, the model is P, zero, S, but it's still funny)</p>

<p> </p>

<p><strong>Invoice</strong> <strong>MSRP</strong> <span>P0S FWD Sedan 4D </span> <span>37,085.00</span> <span>40,200.00</span> Destination Charge <span>795.00</span> <span>795.00</span> BASE MODEL PRICE WITH DESTINATION CHARGE<br />

<span>(Mfr's Effective Date 10-22-2012)</span> <span>37,880.00</span> <span>40,995.00</span></p>

<p> </p>

<p>Dealers add the Ford advertising fee of $628, Fuel charge $47.88 (for 14 gallons of subsided factory gas), and destination mentioned above with no option to remove.</p>

<p> </p>

<p>I added moonroof 13B $799 (MSRP $895) and Navigation 60N $710 (MSRP $795). I might add the adaptive cruise control.</p>

<p> </p>

<p>Other options, I didn't get: (invoice, MSRP)</p>

<p>90A Driver's Assist $893 $1000</p>

<p>18C Park Assist $710 $795</p>

<p>55M all weather floor mats $67 $75</p>

<p>96B Cargo Net $22 $25</p>

<p>53B Adaptive cruise control $888 $995</p>

<p>and paint colors Red $353/$395 and White $442/$495</p>

Edited by shaggy314
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X-Plan pricing for the Energi is now posted:

 

- SE Energi -- $36,470 (without delivery)

- Titanium Energi -- $37,870

 

For my zip code in California, it's showing a $1500 incentive for both models.

 

I called up USAA today and asked them to explain why their TrueCar-based pricing was *higher* than MSRP by thousands of dollars (at least in my area). They said that the dealer possibly could give me a lower price than their web site shows, and besides if I purchased through USAA then I would get a discount on USAA financing. I said no thanks. I will use X-Plan instead.

Edited by rprobst
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I am having trouble actually getting X-Plan pricing for a Fusion Energi.

 

Here's my story on the Blue Oval forum: http://www.blueovalforums.com/forums/index.php?/topic/52453-hard-to-find-x-plan-pricing-on-fusion-energi/

 

Has anyone found a dealer who will order them a Fusion Energi under X-Plan pricing?

Edited by rprobst
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This is super information and I thank you for the post, rprobst. I'm late in the game though and way past asking for X-Plan pricing up front. That being said, I am going to ask anyway.

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