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1 in 4 owners more interested in buying hybrid car


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1 in 4 owners more interested in buying hybrid car

 

Karl Henkel / Detroit News

 

Nearly one in four car owners are more interested in purchasing a hybrid vehicle compared to the same time last year, according to newly released data from market research firm Harris Interactive.

 

Overall one in three car owners say they have interest in purchasing a hybrid vehicle, though 59 percent of consumers say they will likely choose a vehicle with a traditional combustion engine for their next purchase.

 

Roughly one in four consumers say they'll consider a hybrid gas or electric vehicle; 11 percent say they'll think about a diesel-powered automobile and nine percent say an all-electric vehicle remains an option.

 

Harris polled 2,634 adults between May 7 and May 16.

 

Those in the "Echo Boomers" generation — defined in the poll as ages 18 through 35 — are most likely to choose an alternative fuel vehicle, while those 50 and older showed minimal comparative interest.

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