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Ford C-MAX Energi, Fusion Energi Overtake Toyota in Plug-In Hybrid Sales Ford C-MAX Energi, Fusion Energi Overtake Toyota in Plug-In Hybrid Sales Ford C-MAX Energi and Ford Fusion Energi plug-in hybrid vehicles deliver best sales month ever, outpacing sales of the Toyota Prius plug-in hybrid vehicleSales of Ford plug-in hybrid vehicles in October shatter previous record by 45 percentFord catapults from zero market share to 34 percent in 13 months in the plug-in hybrid vehicle marketFORD FUSION ENERGI FORUM - Ford Motor Company took over the No. 1 spot in plug-in hybrid vehicle sales of the Ford Fusion Energi and Ford C-MAX Energi in October, outpacing sales of the Toyota Prius plug-in hybrid vehicle. Ford sold 2,179 Fusion Energi and C-MAX Energi vehicles last month, accounting for 34 percent of the total plug-in hybrid market. Toyota sold 2,095 units of its Prius plug-in hybrid vehicle. It is Ford’s best month ever for plug-in hybrid sales, shattering the previous record of 1,508 vehicles sold in September, a 45 percent increase. Ford’s plug-in hybrid vehicles – Fusion Energi and C-MAX Energi – hit this sales milestone just one year after introduction of C-MAX Energi and less than a year since launch of Fusion Energi. Plug-in hybrid sales are beginning to gain traction in some key growth markets for Ford across the United States. California continues to account for 38 percent of all Ford plug-in hybrid vehicle sales, but plug-ins are strengthening in the midwestern and eastern regions. New York, Boston, Detroit, Chicago, Washington, D.C. and Philadelphia combine to make up 32 percent of the C-MAX Energi market. Those same cities make up 34 percent of the market for Fusion Energi. New York alone comes close to unseating San Francisco as the second most popular market for Fusion Energi. Fusion Energi sales in October doubled in New York, Philadelphia and Washington, D.C. from the previous month. Plug-in hybrid sales for the industry are up 32 percent year-to-date. The industry sold 39,083 vehicles through October, compared to 29,526 vehicles in 2012. October plug-in hybrid sales came within 40 units of setting an all-time monthly record for the segment. Through September, aggregate data collected through MyFord® Mobile show Ford plug-in hybrids are being driven about 203,000 electric miles a day, enough to drive around the earth nearly eight times, or more than 8,400 electric-only miles an hour. These numbers are rapidly increasing as Ford continues investing in infrastructure while features exclusive to Ford plug-ins help improve driving habits. Through MyFord Mobile and other features such as SmartGauge® with EcoGuide, data show how driving habits evolve and how electric-only miles rapidly accumulate. After six months of vehicle ownership, nearly 30 percent of all trips are taken gas-free, compared to about 20 percent at the beginning of ownership.

Ford Achieves All-Time High Hybrid Share and Toyota Slides, as Fusion Hybrid Closes in on Another Sales Record Ford hybrid market share jumped nearly 9 percentage points from December 2011 to December 2012; Toyota’s share of the hybrid vehicle segment dropped 8 pointsFord Fusion Hybrid achieved all-time monthly sales record in December 2012 with 3,244 sales; Ford hybrids expected to deliver best January hybrid sales month ever with a projected 5,500 units soldMore stylish and technology-laden Fusion Hybrid attracting younger buyers compared to the outgoing model and Toyota Camry HybridNearly 70 percent of Fusion Hybrid sales are conquest sales, compared to 53 percent for Camry Hybrid Ford Fusion Energi Forum – The 2013 Ford Fusion Hybrid is off to a fast start after achieving an all-time sales record in December 2012, helping Ford to record hybrid sales and market share, as Toyota lost nearly 8 points of share in the segment. Ford’s launch of the new C-MAX hybrids and Fusion Hybrid this past fall led the company to deliver record-setting hybrid sales in December, resulting in a 9 percent market share gain to 16 percent. In the same period Toyota’s share of the hybrid vehicle segment fell 8 points, from 68 percent to 60 percent. Ford sold more hybrids in the fourth quarter of 2012 than in any other three-month period in the company’s entire history with 19,554 units sold, besting its own previous hybrid vehicle sales record by more than 193 percent. An all-time record of 3,244 Fusion Hybrids were sold in December, compared to the previous mark of 3,010 in August 2010. The car is expected to achieve record January sales when results are announced Feb. 4. Nearly 70 percent of new Fusion Hybrid owners are new to the Ford brand, while Toyota’s conquest rate for its Camry Hybrid is only 53 percent. “We’re bringing new hybrid buyers into the market, many of whom wouldn’t be considered traditional hybrid buyers,” said Amy Marentic, marketing manager, Global Small and Medium Cars. “There’s a sense hybrid buyers represent a pragmatic or green ethic. Fusion Hybrid is scoring with these audiences, but the car also puts some excitement into the segment through design; it shows hybrids can have beautiful and sophisticated styling. This, in turn, means different buyers.” Not only are most buyers new to the Ford brand, early data suggest Fusion Hybrid is appealing to younger buyers outside the traditional hybrid vehicle demographic. Ford reports new Fusion Hybrid buyers are five years younger than buyers of the previous Fusion Hybrid, dropping to 48 years old from an average of 53 years old. 2012 model year Toyota Camry Hybrid buyers have an average age of 54, according to J.D. Power and Associates PIN data. Moreover, 22 percent of Fusion buyers are under the age of 35; only 13 percent of Camry Hybrid buyers are. Not surprisingly, Fusion Hybrid’s best-selling markets are San Francisco, Los Angeles and Washington, D.C., but Ford reports stronger sales in the more traditional buying areas of the Central, Southeast and Great Lakes regions – areas not known for strong hybrid sales. In these areas, retail sales more than tripled in December compared to the previous year. Fusion Hybrid continues to have the fastest turnover rate (the number of days cars sit on dealer lots waiting to be sold) of any vehicle in the Ford lineup. Fusion Hybrid turns over in just 10 days on average. Press releases, videos, photos and other material related to Ford’s electrified vehicles can be found here.