Purchased a new 2013 FFET IN ruby red 5 days ago. It has Nav, Drivers Assist, Adaptive Cruise and Moon Roof. I live in Minnesota but found this car in Madison, Wisconsin and picked it up there. I think I got a good deal. $33,350 plus tax, license and some modest fees. I also got 0% financing plus the $4007 tax credit. I am impressed with the technology, quietness, ride, handling and styling of this car. For me it's hard to believe this is a Ford. I've driven German cars since the 80's. I test drove the FFE and thought it was impressive, nice to buy American. I named her Ruby!