True...they have different options. I would like the Titanium trim because of the push-button start etc. Beyond that the only options I really care about are Driver Assist Pkg and Adaptive Cruise Control. Anything else is extra...willing to take, but not needed. One dealer has a 13 SE (Salinas Valley Ford) but not a 13 Titanium. The other has a 13 Titanium (The Ford Store Morgan Hill). I've since decided I want the Titanium. Looking for the best deal I can get.