Thank you Davidoo. That partially worked! I reset it, connected back to Wifi, full strength. Then forced a check and within a few seconds the spinning stopped and nothing happened. Just the screen updated with the "last checked" date as now current (a great improvement as previously had Jan 2017 as the last checked date). I wonder if they have not rolled it out to my vehicle yet? Strange, that might explain why it says version 2.3 is available for my vehicle on the website with my login, but I'm not able to actually download it. Very frustrating. I gave it a day, re-activated myfordmobile app, etc. And then checked the wifi update again, sadly the endless checking circle has re-appeared. I might need to do the master reset again. Perhaps the dealer might be able to help me, but last time I asked them similar tech questions, they just appeared to be confused. UPDATE 1-7-2018: Finally able to download the update! Reset two more times and finally worked. Sync 3 ver 2.3 confirmed. Primary changes I noted was having a few more mobile apps (Alexa+Ford integration -> didn't work at first, but after a day, once selecting at least one the Alexa audio source, then for the rest of the trip listens actively for the Alexa wake word, even if selecting other audio sources; Also found another GPS app that uses Tom Tom maps - Sygic car navigation -> I haven't found it very helpful; at least compared to Alexa now able to easily set destination addresses using the built-in navigation system; I had to disable apple carplay to access any of these mobile apps which weren't a big deal). Thank you again!